What is it?
Salesforce Marketing Cloud is a digital marketing platform that allows businesses to build campaigns to interact with customers through a variety of digital channels. The tool allows you to send emails, texts, and social media messages to engage with audiences defined within the platform. The tool will also allow you to analyze data (e.g., open rates and click-throughs) for email campaigns. If you are interested in learning more, please check out free online training resources through Salesforce at: https://www.salesforce.com/products/marketing-cloud/faq/
Who can request this?
If your business unit is interested in using Salesforce Marketing cloud, please reach out to learn more about funding resources and resource allocation.
Requirements
MSU Denver departments that are interested is using the platform are encouraged to utilize the free online Salesforce training resources called “Trailheads” before requesting a pilot account in the general-use business unit: https://trailhead.salesforce.com/en/content/learn/modules/mrkt_cloud_basics
What to expect
Once we receive a request, the ITS team will reach out to understand your requirements and how we can help server your need.